Devon Petersen impersonates Raymond van Barneveld's walk-on at Unicorn Darts 2017 launch [Video]
Players, retailers and guests gathered at Unicorn's Headquarters for their annual product launch, which featured a range of new DNA darts, soft-tip products and the new Eclipse HD 2 dartboard - as used for the first time in last weekend's PDC World Cup.
Unicorn will celebrate its 80th birthday in 2017 and have marked the anniversary with a re-release of their classic 1937 Silver Comet dart featuring fiberboard flights.
Gary Anderson's second successive World Championship win has been marked with the release of special edition gold darts, while Unicorn have also placed heavy emphasis on nurturing future talent.
As part of their extended deal with the PDC, Unicorn will continue to sponsor the PDC's Challenge Tour and Development Tour and will also sponsor three young players to enter the 2017 Qualifying School and support them on the circuit.
The 'Next Generation' scheme will be open to players aged 16-23 in January next year as they aim to follow in the footsteps of the likes of Michael Smith and Keegan Brown.